Mission Zero
Brand expressionDesign assignment for a presentation.
Topromote Mission Zero’s rebrand and convert customers to join their space hopping travel agency.
The brand
With no styleguide or brand guidelines to follow, Mission Zero brand needed to be developed conceptually from scratch.
The brands vision and mission were assumed - assisting in the selection of the typeface, secondary palette and the design of icons to represent each planet based on fun facts and research.
Visual moodboards
With each planet represented iconically, assigned a colour and imagery based on fun facts and research of each planet.
The intention of these moodboards was to create a sense of destination and evoke some form emotion, eventually transitioning into a design language and being inspirational image assets for each planet.
A series of posters were then designed to promote the rebrand. Each poster was intended to be placed on any transport links with foot traffic where the customer had a few minutes to digest and “Stir Your Curiosity – Anywhere, Anytime” with a URL to promoting the customer to visit the new website.
Print campaign
Digital rollout
